In April2011, mydestinationinfo.com was rechristened as mydestination.com and myrajasthaninfo was renamed www.mydestination.com/rajasthan. Though this was a huge re-branding exercise, encompassing nearly 100 destinations, it proved to be quite successful as it gave us a better scope to leverage the mydestination.com brand
With the personnel on board and work of www.mydestination.com/rajasthan on an auto-mode, it was time to scan the environment for further growth prospects. In May2011, tie up with Matrix took place and Suheil was entrusted with the task of heading this new division. Similarly, the genesis of Blue Caramel Events took place in Aug2011 and Sanjay was recruited for it and Mehul was given responsibility for Udaipur Area for mydestination.com/rajasthan. In Sept2011, www. mydestination.com/mumbai was formally launched with Shinod relocating to Mumbai to spearhead its growth.
At the Back office end in Udaipur, Prerna was assigned Mumbai territory where she was to work in tandem with Shinod, Srishti was assigned Rajasthan territory where she was to provide help to Sujit, Manish and Mehul, with further help from Niharika, who was also to work as an Event Co-ordinator and assist Sanjay. Tulsi, continued to be responsible for the overall Admin and Write up content and quality.
Hence, a broad demarcation was done for smoothness in operation to further the Organic expansion of Blue Caramel which now had mydestination.com/rajasthan, mydestination.com/mumbai, Matrix and Blue Caramel Events under its wings.
With the personnel on board and work of www.mydestination.com/rajasthan on an auto-mode, it was time to scan the environment for further growth prospects. In May2011, tie up with Matrix took place and Suheil was entrusted with the task of heading this new division. Similarly, the genesis of Blue Caramel Events took place in Aug2011 and Sanjay was recruited for it and Mehul was given responsibility for Udaipur Area for mydestination.com/rajasthan. In Sept2011, www. mydestination.com/mumbai was formally launched with Shinod relocating to Mumbai to spearhead its growth.
At the Back office end in Udaipur, Prerna was assigned Mumbai territory where she was to work in tandem with Shinod, Srishti was assigned Rajasthan territory where she was to provide help to Sujit, Manish and Mehul, with further help from Niharika, who was also to work as an Event Co-ordinator and assist Sanjay. Tulsi, continued to be responsible for the overall Admin and Write up content and quality.
Hence, a broad demarcation was done for smoothness in operation to further the Organic expansion of Blue Caramel which now had mydestination.com/rajasthan, mydestination.com/mumbai, Matrix and Blue Caramel Events under its wings.
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