The month of September is well and truly on. All members of Blue Caramel have many new vistas to look forward to this month which I would be disclosing in my subsequent posts. This month is seeing an unusual surge in the Monsoon rains in the Indian state of Rajasthan. The state that was facing a drought like situation during the months of July and to a certain extent in August is now been blessed with more than adequate rains in most regions.
First coined by the British in India during the British Raj, Monsoon which is said to have been derived from the word "Mausam"- the Arabic word for season. refers to the rains that engulf the Indian subcontinent due to the seasonal winds that blow from the Bay of Bengal and the Arabian Sea. The Monsoon accounts for nearly 80% of the total rainfall in India and is the primary source of water for irrigation for the farmers. Hence, its success or failure is of utmost importance for the Indian economy as nearly 70% of the total population of the country is still agrarian in nature.
After the sweltering heat endured by the population during the Indian summers, the rains brought by the Monsoon act as a nectar for the tortured masses. But along with all the goodness it brings, many cities in India especially cities like Mumbai are brought to a standstill by the rains because of the water logging virtually every year.
Cities in Rajasthan like Udaipur or the hill station of Mount Abu are in full bloom during the Monsoons. When the lakes in Udaipur fill up, it transforms the city into a paradise which is beyond words. The surrounding Aravali Hills cloaked in lush greenery enhance the serenity and beauty of the region.
What Monsoon does is, it brings happiness and acts as a medium by which the business (read farmers) is able to grow. This is exactly what is envisaged of the mydestination.com platforms that Blue Caramel has in India ie it should be a medium by which all our associates in the field of leisure and travel, be it hotels in Rajasthan or Mumbai, Wellness and Spas, Cafes, Restaurants and Shops to name a few are able to grow and prosper. They should look to Blue Caramel with hope as the farmer does when he waits for the monsoons!
First coined by the British in India during the British Raj, Monsoon which is said to have been derived from the word "Mausam"- the Arabic word for season. refers to the rains that engulf the Indian subcontinent due to the seasonal winds that blow from the Bay of Bengal and the Arabian Sea. The Monsoon accounts for nearly 80% of the total rainfall in India and is the primary source of water for irrigation for the farmers. Hence, its success or failure is of utmost importance for the Indian economy as nearly 70% of the total population of the country is still agrarian in nature.
After the sweltering heat endured by the population during the Indian summers, the rains brought by the Monsoon act as a nectar for the tortured masses. But along with all the goodness it brings, many cities in India especially cities like Mumbai are brought to a standstill by the rains because of the water logging virtually every year.
Cities in Rajasthan like Udaipur or the hill station of Mount Abu are in full bloom during the Monsoons. When the lakes in Udaipur fill up, it transforms the city into a paradise which is beyond words. The surrounding Aravali Hills cloaked in lush greenery enhance the serenity and beauty of the region.
What Monsoon does is, it brings happiness and acts as a medium by which the business (read farmers) is able to grow. This is exactly what is envisaged of the mydestination.com platforms that Blue Caramel has in India ie it should be a medium by which all our associates in the field of leisure and travel, be it hotels in Rajasthan or Mumbai, Wellness and Spas, Cafes, Restaurants and Shops to name a few are able to grow and prosper. They should look to Blue Caramel with hope as the farmer does when he waits for the monsoons!
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